Did you hear what happened? -No... So-and-so is DEAD. It just happened yesterday! -What happened? Heart attack. -Damn... Ive had the above conversation many times. In fact, one of the unique experiences of my career in fitness is how many people in my network have died prematurely. Charles Poliquin, strength coach legend in the industry, died 2018, heart attack My bodybuilding mentor, John Meadows, he passed away from a heart attack in 2021. A strongman that I followed for years and was a ghost mentor, Bud Jeffries, he passed away from a heart attack in 2022. Gustavo Badell, who was a big bodybuilding star when I first started lifting in my teens, he died in 2023. Heart attack. Every year, I know at least 1-3 people who pass away. Almost always, it is from cardiovascular events of some kind.
The fitness industry is no longer about fitness. It's mostly about hedonistic pursuits of ego feeding. And it's shaping the next generation to have a myopic view of what fitness is that is very different from what it used to be about. The majority of the industry appears to have taken the same equipment and activities for the purpose of feeding their ego at the expense of your health (actually being fit). The larger underlying problem is likely lack of proper information and that there isn't any money in working out with minimal equipment. There is money in protein powders and big fitness machines (gyms). So that's what they sell. Most people aren't even aware death from cardiac issues dwarfs cancer by about 2:1. There's no money in a healthy heart. There is money in cancer, so that's what we know.
The fitness industry is no longer about fitness. It's mostly about hedonistic pursuits of ego feeding. And it's shaping the next generation to have a myopic view of what fitness is that is very different from what it used to be about. The majority of the industry appears to have taken the same equipment and activities for the purpose of feeding their ego at the expense of your health (actually being fit). The larger underlying problem is likely lack of proper information and that there isn't any money in working out with minimal equipment. There is money in protein powders and big fitness machines (gyms). So that's what they sell. Most people aren't even aware death from cardiac issues dwarfs cancer by about 2:1. There's no money in a healthy heart. There is money in cancer, so that's what we know.